Getz, a large printing company, needed to update their materials and catalogs to appeal to art directors and designers. The idea was to create brochures/catalogs utilizing the printing processes advertised in them. For example, the large Catalog/Price List has spot varnishes, scratch-n-sniff varnishes, etc. The Loyalty Cards brochure includes plastic cards as examples. The Large Format Printing unfolds from Letter-sized brochure to a long vinyl banner. No matter what the technique, the color reproduction remained consistent and bright. "Beauty Fades, Our Ink Doesn't" became the concept for these materials. RushWade 2 supplied the amazing photography at a fraction of a price.